Goodwell invests in innovative companies making essential goods and services more accessible and affordable to communities across Africa. The hands-on investment approach is led by our local teams based in Nigeria, Kenya, and South Africa.
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When is the deadline for applications?
Goodwell accepts applications on a rolling basis. There is no fixed deadline, but early application is recommended since investments are made continuously.
Describe the award to me:
Goodwell Investments provides funding to innovative African startups that deliver essential goods and services such as healthcare, food/agriculture, financial services, and logistics. Beyond capital, they also offer mentorship, strategic guidance, and access to a strong global investor network.
Which fields qualify?
- Finance and financial inclusion
- Food and agriculture
- Healthcare
- Mobility and logistics
- Other essential goods and services with measurable social or environmental impact
The type:
- Equity and mezzanine funding (minority stake; typically includes governance/board involvement)
Who is eligible to apply?
- African-based or Africa-focused startups
- Post-revenue businesses (already generating income)
- Companies with diverse and local leadership (at least one African founder/owner)
- Businesses with high growth potential over the next five years
How do they choose applicants?
Selection is based on:
- Market traction and proven revenue
- Strength of leadership team (with African ownership)
- Positive social/environmental impact metrics
- Scalability and long-term sustainability
- Governance and operational readiness
Which nations are qualified?
All African countries are eligible, provided the startup is based in Africa or primarily serving African markets.
Where will the prize be accepted?
Investments will be made directly into African businesses, with teams supported by Goodwell offices in Nigeria, Kenya, and South Africa.
How many honors?
Goodwell does not have a fixed number of investees; investments are made selectively, based on fit and fund availability.
What advantage does the award offer?
- Funding: USD 250,000 – 5 million per startup
- Long-term partnership: Typically 5–7 years of engagement
- Hands-on support: Strategy, governance, ESG guidance, operations structuring
- Mentorship & advisory support from experienced investors
- Credibility & networks: Access to investors, markets, and global visibility
What’s the duration of the award?
Partnerships usually last 5–7 years, with Goodwell actively engaged during this period.
How do I apply?
- Visit Goodwell’s “For Investees” page.
- Fill out the online questionnaire to check eligibility.
- If shortlisted, join a deal-screening call.
- Submit documents for due diligence.
- Investment Committee review and approval.
- Final closing and start of long-term partnership.
👉 Visit the Award Webpage for Details: Goodwell Investments – For Investees
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